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Hu Yuwen, established in 2010 by Chinese-American designer David Hu, is committed to creating modern and authentic Chinese brand identities.

From wordmarks inspired by classical calligraphy to logos that elevate Chinese brands for the international market, Hu Yuwen's work can be seen on globally distributed packaging, local retail spaces, and Fortune 500 companies' brand concepts.

David also creates objects meant to explore and challenge the physical mediums in which Chinese traditions and culture can dwell.