China & Design: Creating Future Culture

If China is the 21st-century destination for brands, then Design is both the path and the gateway.

But the journey is fraught with unexpected obstacles. When design looks to the future, China often seems unwilling to deter from the present. Yet when design looks to the past, it finds a people eager to take a giant leap forward.

How can brands relate to modern China more deeply? Understand its history more clearly? And most important, grow together with the future of a 4000-year-old culture more harmoniously? These are the challenges of Design in China.