Hu Yuwen specializes in creating modern and authentic Chinese brand identities.
China has become the largest economy in the world—and its consumers are becoming as just as sophisticated. In this endlessly complex market, western brands and companies are rapidly realizing that they must go farther than their English identities to remain recognizable and memorable. They must find their own Chinese identities as well.
Hu Yuwen guide multinationals and small business alike in striking the right balance between long-held brand values and cultural relevance.
Hu Yuwen was founded in 2010 by Chinese-American designer David Hu.